Pay per click (PPC) search engine marketing -
the open secrets.
Without doubt the most effective and measurable method of online advertising today is
through Pay Per Click - PPC search engine marketing - SEM.
What is Pay Per Click - PPC?
The majority of search engines (i.e. Google, Yahoo & MSN) sell premium listings,
usually the first few results, on a cost per click basis.
Costs per click are determined by how much competition
there is for each keyword. Your advert’s position is dependant on your
"bid price", the more you are prepared to pay per click, the higher your
advert will appear on the page. Bid prices usually start at 10p per click
and for all but the most competitive markets rarely reach more than 50p per
click.
Contact us today on 0845 603 5065 to get top results for your
website.
Pay Per Click listings work because they put your company in front of
people looking for your products or services.
When a potential customer arrives at your web site, they have already
searched for products or services you offer. This makes them a
pre-qualified lead, with a high chance of them purchasing your products
or services.
PPC campaigns are entirely managed by daily budgets. This means you can
never pay more than you can afford to when your daily budget for
clicks is spent, your advert simply stops displaying until the next
day's budget begins.
Pay Per Click search engines that your listings can appear on include:
Google, Yahoo, MSN, Ask Jeeves, Lycos, AltaVista, Overture, Miva
(formerly Espotting), AOL and many more.
What will Digimode do?
Implement our tracking system to monitor your PPC activity.
Create accounts with the search engines.
Produce a comprehensive list of relevant search terms.
Write creative ad text for each search term.
Provide detailed reporting including ROI & CPA.
Optimise each search term against ROI.
Manage bids on all search terms.
Why should I use Digimode to manage my PPC accounts?
Managing multiple search engine accounts and adjusting bids on
hundreds or thousands of search terms can be labour intensive.
We can remove that hassle from your internal resource whilst reducing
CPC's (Cost per Click) and increasing ROI (Return on Investment). This means that our service usually pays
for itself.
If you already do search engine advertising, please feel free to request
an estimated CPC from us. Due to the way we manage our accounts, on moving
their PPC accounts to Digimode, clients have reduced their CPC by 50% or more
whilst at the same time increasing their ROI!
We achieve this by using sophisticated tracking systems, to ensure we only
bid on the terms that work for you, and ensuring we drive the maximum
amount of traffic from those terms. We can do this because we monitor
every click through, from every search engine, every minute of every day
and capture every sale and the profit from each sale that originates from
Pay Per Click.
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