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The client
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Established over 50 years ago, the Timberland brand was officially launched in 1973 and now is a leading
high-street retailer. Timberland boots, shoes, clothes and gear are outdoor inspired. With numerous
stores and concessions worldwide, it had long enjoyed a very prominent profile but its foray into
e-commerce in the UK took the brand to an entirely new level, with initial sales at least 500% higher
than anticipated.
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| The brief
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At Timberland, every product is made with a purpose and Digimode was tasked with building an
ecommerce website that provided the customers with the comfort, ease, functionality and the security
they needed to shop online.
Although it was hugely successful on the high street, Timberland had yet to establish its presence
online in the UK, so when it recently started expanding operations it was the perfect opportunity to
launch into the world of e-commerce. The main priorities were to reflect the discerning style of the
brand online, capitalise on brand awareness and loyalty, capture valuable marketing data, and create
an effective, reliable content management system (CMS) that timberland could manage itself. As the
brand is continually expanding, it was also vital the website was scalable to accommodate future
systems and developments.
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The Solution
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Digimode not only created a fully functional, compelling website, it also provided Timberland with the
dedicated industry insight and expertise it needed to calculate its priorities and maximize its impact,
and thereby its return on investment. The branded, engaging design was targeted to capture the attention
of existing and potential customers and was conceived through key insights and user analysis from Digimode.
The structure of the site is able to adapt to seasonal trends, and the systems put in place are scalable
to cope with any future demand placed on them – meaning new features and functionality both in the
front-end website and back-end commerce platform can be added at any stage. All in all, the site is
geared to deliver the maximum return against Timberland’ business objectives as well as the requirements
of the brand’s customers.
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Result
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The launch and subsequent performance of the Timberland website has been nothing less than outstanding.
Launched recently, the site hit its projected monthly sales targets within a mere one week – beating
the performance of the brand’s most successful high-street store. Engaging imagery, peerless navigation,
unique features, flash shopping cart and sophisticated style in keeping with the brand made it an instant
hit with customers.
The client, meanwhile, was delighted with the ease of systems’ management, exceptional
sales figures, and the efficient and comprehensive service offered by Digimode from concept to delivery.
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