It goes without saying that a good website with professional web design is the first step towards achieving good SEO rankings. A good website does not just help you get conversions on your traffic but also if done right, can increase your website’s search engine visibility multifold. Here we point out some important steps for a good business web design and top SEO results.

• Content: Every space on your website is real estate which you should not be wasting by placing non-SEO-friendly text. Remove text such as ‘Menu’, ‘click here’ etc. and replace with keyword rich text. Example: In the case of a car hire company it should be ‘Cars to hire’ & ‘Rent a car now’ etc.
• Title Tag: This is indeed the most important onsite SEO part for any page. Ensure that you have your right keywords in it, include it twice if you can, include one singular and one plural if possible. Do not make it too long but if one or two keywords get truncated by Google while showing results - that’s fine. Do not waste the space for any word - make sure each word counts and is or close to a keyword.
• Incoming links to your website. Here it is more the quality than the quantity that matters. You can have 1000 links coming in from low ranking websites without getting any results. Whereas only 50 incloming links from PR 5+ websites will improve your rankings considerably.
• Age of an incoming link. The older an incoming link, the better it is for the ranking of your website. So, let them age. Do not buy incoming links for a certain duration.
• Outgoing links from your website. Minimize them. If you need to have outgoing links then do use the “rel=nofollow” in the anchor tag. also, make sure you are not passing out links to any spam or penalized websites.
• Do not forget local optimisation for your website. Do submit your website and business details to Google maps, Yahoo local and Bing maps. Ensure that you submit your business in the correct category.
• A good web design company will ensure that all above and many other points for your on-site optimisation are taken care of. A good CSS design for your website will ensure that your text is easy to read for the search engines such as Google, Yahoo and LIVE. A professional web design and SEO company will ensure that your text gets maximum exposure and not the graphics but at the same time image optimisation can bring many rewards on the SEO front too.

All the best!

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